Rent A Laowai

Rent A Laowai means to rent a foreigner,and this has been in news and there were discussions on it,but i think this existed even otherwise.In our present concept of Global village where we consume what is made outside and they consume what we make etc, that should be a USP for offer variety or change.


This existed in other forms even before.While in Hyderabad i had come across People from North east  being employed in Restaurants and it was said that the presence of them especially at chinese restaurants give them a added advantage.


Chandni chowk in Delhi is another example where there are restaurants in which these people are employed and they use T-shirts of Singapore, they give an impression of being from Singapore.


So the Chinese concept of "Face, we say in China, is more important than life itself," is a reality, just like how you need ads to promote a product.After all don't we promote malls, jewelery and other consumer durables with celebrities and it is acknowledged that it does contribute to mass affluence and sales.


Spicing a product launch with people of different ethnicity seems to be something which could be of visual appeal.