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Tuesday, July 13, 2010

Asianet on a deliberate attempt to promote themselves as local operators snaps transmission

Asianet has been in news for sometime for wrong reasons, there has been strong protest by local cable TV operators or less known operators who are operating in small networks whose margins are already squeezed already and are unable to hike the prices as they cannot compete with DTH (Direct To Home) providers and this had brought some other kinds of headlines of that involving Local operators on strike.

Local operators are fighting a loosing battle although they have already barred the Asianet transmission and have displayed a message stating that they are protesting against the conversion to a pay channel.

Asianet has lauched its version by marketing itself better, there are ample no of ads with their poster girl ranjini in the ads describing the new programs and that you only pay 50 paise a day for that.Asianet is assumed to have adequate advertisers and therefor need not penalize the viewers and those striving local operators.

Boycott them until they to reverse it from pay channel to free channel.

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