The art of selling at a higher prize while advertising it to be a better bargain

The art of selling at a higher rate while advertising it as a better bargain.

Sometime when we are happy with what we have we are tempted by advertisemets to try something new, advertising is capable or carving that desire to own something, these advertisements mislead you with numbers and make you feel that you are having a better bargain and thus you dump your present belonging and head for the new.Which can be sometimes treated like a break and a new affair for the attachment which that item had for you.

For those who found it hard to understand or hard to agree, you may take the example of changing your mobile number. I have had such experiences, in 2002 while i was in Kasaragod,Kerala Airtel had lauched and people had started to buy their connections most of them were sold to the existing customers of  Idea then Escotel.The end result was that those customers got a connection which had far lesser coverage, with very bad connectivity and adding insult to injury  it required std connection to call those airtel numbers.It was simply that all those people were fooled.

Now that is repeated by Uninor. They offer local calls @ 29 paise and std calls @ 49 paise but they charge @69 paise and @89 paise for the first minute, that's what its all about while other players charge @50/min or 1p/sec, quite often you get to use the uninor connection only for the first minute as call drops, thus its also likely that you might end up paying more for it when you migrated from someother which offers better clarity and coverage.

DTH or digital tv is something similar altough they don't do misleading advertisements but often its the subscriber poor decision making which make him spend for what he would have got even otherwise.